Experienced Visual Creative
Marketing + Branding + Production
Sr. Designer + Creative/Art Director
proactiv
Senior Digital Designer & Senior Creative Consultant of Brand Marketing focused on re-envisioning/re-branding Proactiv’s acne and skincare brand in order to improve customer experience and achieve increased global sales of over $125M.
proactiv clean
As a Senior Creative of Alchemee's Brand Marketing team, I served a key role in the strategy, conceptualization, design, promotion, and successful launch of Proactiv Clean, marking the first new sub-brand in Proactiv's acne line since 2017.
restorative elements
Key contributor to the conceptualization, design, promotion, and creation of artwork for Restorative Elements' digital presence, print packaging mechanicals, and style guide development.
murad resurgence
Senior Design Director for an integrated marketing agency hired to develop a strategic approach and execute designs that highlighted the advantages of Murad's Resurgence line
zits happen patches
As a member of the Creative Team at Alchemee, I was instrumental in the strategy, concept development, design, promotion, and launch of Zits Happen Patches, which went on to win the 2024 "Best Pimple Patches" beauty award from Woman's Health Magazine.
proactiv sun
As a Senior Designer & Product Lead on the Brand Marketing Team, I contributed to the strategy, concept development, design, promotion, and successful launch of Proactiv Sun's "Clear Skin SPF-30," featuring a new logo and the first new color added to the Proactiv lineup since 2017.