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Crafting Experiences That Sell
Dimpflmeier Bread Interactive Nanosite & Email Campaign
Along with the Creative Director, I designed and developed an interactive nanosite for Dimpflmeier Bread to promote their products at Costco. The site featured an engaging user experience, allowing customers to easily clip digital coupons and generate scannable codes for in-store use. Complementing the site, a targeted email campaign drove traffic and boosted customer engagement, streamlining the shopping journey and adding value for both customers and the brand.
Client: Costco
Role: Senior Design Director
Category: Interactive Nanosites
Agency: Creative Productions
Goodwill Southern LA – Back-to-School & Halloween Ads
A series of targeted advertisements promoted Goodwill of Southern Los Angeles County’s Back-to-School and Halloween shopping events. The campaign emphasized affordable, sustainable fashion options and seasonal trends, encouraging local shoppers to visit Goodwill stores. By highlighting value and variety, the ads effectively increased community awareness and foot traffic during these key retail periods.
Client: Goodwill of S. Los Angeles County
Role: Senior Design Director
Category: Retail, Print Ads
Agency: Creative Productions
Goodwill Southern LA – Earth Day & E-Waste Drive Campaign
We crafted impactful ads to raise awareness for Goodwill’s Earth Day initiatives and E-Waste Drive. Focusing on environmental responsibility, the campaign encouraged the community to recycle electronics responsibly while supporting sustainability and local workforce development. The messaging highlighted Goodwill’s dual commitment to the planet and economic empowerment.
Client: Goodwill of S. Los Angeles County
Role: Senior Design Director
Category: Print Ads
Agency: Creative Productions
Murad Resurgence Skincare Email Campaign
Designed a targeted email series to promote Murad’s Resurgence skincare line, focusing on its benefits for aging and mature skin. The emails showcased the complete product range and kits, using compelling product descriptions, customer testimonials, and special offers to educate customers and drive sales of this rejuvenating skincare collection.
Client: Murad
Role: Art Direction
Category: Targeted Email Campaigns
Agency: Creative Productions
