CLEAR SKIN SPF 30
Built-In SPF, Baked-In Style
Brand Development & Packaging Design
As Senior Designer & Interim Creative Director, I led the brand identity and design for Proactiv Sun – Clear Skin SPF-30, the brand’s first mineral-based sunscreen. This included designing the product logo, introducing the first non-teal tone to the Proactiv palette, and creating full PMS/HEX color guides. I developed packaging artwork mechanicals for both mineral- and probiotic-based options, establishing a strong foundation for the product's visual identity and packaging direction.
Client: Alchemee, LLC.
Role: Senior Designer, Interim Creative Director
Category: Logo Design, Branding & Packaging Artwork
Entity: Clear Skin SPF-30 Sunscreen
Art Direction – Promotional Photography
As interim Product Lead, I co-directed the promotional photoshoots for Clear Skin SPF-30, ensuring that visual styling, lighting, and composition aligned with Proactiv’s refreshed identity. I managed external retouching and 3D rendering vendors to deliver clean, stylized assets for digital and print campaigns. Post-shoot, I organized, processed, and color-corrected all final imagery, implementing a robust asset management system to streamline internal and external distribution.
Client: Alchemee, LLC.
Role: Senior Designer, Interim Creative Director
Category: Photography, Animations & Image Galleries
Entity: Clear Skin SPF-30 Sunscreen
Digital & Print Marketing Collateral
I designed digital and print materials supporting the sunscreen launch, including web banners, promotional emails, product detail pages, and flyers. These assets were created for Proactiv.com and omnichannel campaigns, maintaining a unified brand message across touchpoints. I worked closely with developers to ensure seamless visual integration across platforms, prioritizing user experience and conversion optimization.
Client: Alchemee, LLC.
Role: Senior Designer, Interim Creative Director
Category: Website Digitals, Emails & Flyers
Entity: Clear Skin SPF-30 Sunscreen
In-Store Merchandising – Ulta & Target
I created planograms and store display mock-ups for Ulta and Target retail locations, developing merchandising strategies that maximized shelf appeal and maintained consistent in-store branding. My visual merchandising work contributed to a strong retail presence, helping customers easily identify and engage with the new Proactiv Sun product line.
Client: Alchemee, LLC.
Role: Senior Designer, Interim Creative Director
Category: Retail Planograms & Store Shelf Mock-Ups
Entity: Clear Skin SPF-30 Sunscreen
E-Commerce Design – Ulta, Target, Amazon & Proactiv
I developed high-quality gallery image sets and promotional banners for product listings on Ulta.com, Target.com, Amazon.com, and Proactiv.com. I collaborated with the e-commerce team to optimize product visuals for clarity, appeal, and consistency, ensuring a seamless user experience across platforms. My goal was to increase product visibility and drive consumer engagement across all key digital retail channels.
Client: Alchemee, LLC.
Role: Senior Designer, Interim Creative Director
Category: E-tail & Online Store Presence
Entity: Clear Skin SPF-30 Sunscreen
International Launch – Proactiv Sun Japan
In partnership with the Proactiv Japan team, I developed a region-specific brand identity and packaging design for Proactiv Sun UV Protector SPF-50. This included a custom logo and visual system tailored for the Japanese market, with attention to cultural nuances and local preferences. I coordinated cross-functional communication, incorporated international feedback, and ensured the product’s successful launch in early 2023.
Client: Alchemee, LLC.
Role: Senior Designer, Interim Creative Director
Category: International Collaboration & Branding, Proactiv Japan
Entity: Proactiv Sun, UV Protector SPF-50
