AUTOMOTIVE

To promote Hyundai’s Carshare service in Downtown Los Angeles, we crafted a campaign that captured the energy and rhythm of city life. From eye-catching Facebook and Instagram posts to responsive programmatic ads across desktop and mobile, the creative emphasized the convenience, flexibility, and eco-friendliness of Hyundai Carshare. Tailored for an urban audience, the campaign aimed to boost awareness and drive user engagement through smart, city-centric storytelling.

I reimagined Hyundai’s “Accessories” site to make shopping for vehicle add-ons a more personalized, intuitive experience. The platform was designed to showcase accessories curated for each model, with a clean interface and streamlined navigation. Interactive pop-ups provided detailed views of each item, organized by categories like exterior, interior, electronics, and cargo. This user-first approach made it easy for shoppers to discover and customize their vehicle with the right enhancements.

For Kia, I built a playful, interactive nanosite centered around a virtual “Spin to Win” wheel. Users could spin for a chance at exclusive discounts and were guided to a coupon page to claim their prize. The site also offered the option to subscribe for future deals, encouraging repeat visits and long-term engagement. Designed for mobile and desktop, the experience merged entertainment with brand loyalty in a seamless, conversion-friendly way.

To address growing concerns around counterfeit airbags and non-genuine parts, we developed a video series for Hyundai that emphasized the importance of using only Hyundai Genuine Parts. The initiative was part of a broader retention strategy aimed at reinforcing customer trust, ensuring repair integrity, and highlighting safety risks tied to imitation components.

Featuring a host-led format with interview-style Q&As, the videos broke down technical information into relatable, human-centered stories. This approach gave the content credibility and clarity, especially around complex safety issues. The series premiered at a national Hyundai dealer meeting and was later featured on the Hyundai website—positioning the brand as an industry leader in proactively tackling the counterfeit parts issue.