Mocean Lab's Carshare for Hyundai – Downtown LA Campaign
Our team developed creative concepts for integrated campaigns promoting Hyundai's Carshare service, specifically targeting Downtown Los Angeles. The project involved crafting engaging digital assets for Facebook and Instagram, as well as programmatic digital ads for both desktop and mobile platforms. By tailoring the campaign to the unique vibe of Downtown LA, we aimed to drive awareness and engagement with the convenience and flexibility of Hyundai's Carshare offering, connecting users with a seamless and eco-friendly transportation solution.
Client: Hyundai Motor Company
Role: Senior Design Director
Category: Campaign Digitals & Social

Hyundai Accessory Resource Center
The project for Hyundai's "Accessories" website aimed to showcase a curated selection of accessories tailored to specific vehicle models. The challenge was to design a user-friendly, visually engaging platform that highlighted accessories based on the model’s unique features. The project involved extensive UI and UX design work, focusing on intuitive navigation and interactive elements. Key features included pop-up accessory pages that displayed detailed information, categorized by exterior, interior, electronics, and cargo accessories. The goal was to create a seamless shopping experience that made it easy for users to find and explore accessories that complemented their specific vehicle.
Client: Hyundai Motor Company
Role: Creative Direction & Design Execution
Category: Web Design — UI & UX

Kia Interactive Nanosites
The project was to design and develop an interactive promotional nanosite for Kia, featuring a fun "Spin to Win" game. Users could spin a virtual wheel for a chance to win exclusive discounts or rewards. After spinning, they'd be directed to a coupon page where they could easily clip their prize. Additionally, there was an option to subscribe for more deals, ensuring ongoing engagement and loyalty. This dynamic, user-friendly experience was meant to enhance brand interaction and boost conversions through enticing offers and seamless digital engagement.
Client: Hyundai Motor Company
Role: Senior Design Director
Category: Product, Nanosite, UI/UX, Prototyping

Hyundai Motors Video Intro
The project for Hyundai's "Accessories" website aimed to showcase a curated selection of accessories tailored to specific vehicle models. The challenge was to design a user-friendly, visually engaging platform that highlighted accessories based on the model’s unique features. The project involved extensive UI and UX design work, focusing on intuitive navigation and interactive elements. Key features included pop-up accessory pages that displayed detailed information, categorized by exterior, interior, electronics, and cargo accessories. The goal was to create a seamless shopping experience that made it easy for users to find and explore accessories that complemented their specific vehicle.
Client: Hyundai Motor Company
Role: Senior Design Director
Category: Video Intro
