VIDEOS

At Proactiv, I played a hands-on role in shaping a range of video campaigns, including Proactiv Clean, My Proactiv Journey, Dr. Nazarian’s Pop the Question, and retail-focused storytelling across digital and in-store channels.

I collaborated closely with directors and production partners including PRZM, Los York Productions, and Moonstruck Films, supporting projects from early creative alignment through on-set execution and post-production. From product preparation and talent guidance to art direction and visual continuity, my focus was ensuring each piece felt cohesive, credible, and unmistakably on brand.

Across every shoot, the goal remained the same: to translate strategy into storytelling that felt human, consistent, and trustworthy across platforms.