The commercial introducing Proactiv Clean alongside testimonialists Kaitlyn O. and Nico M. was shot on location in Scottsdale, Arizona. It was created to introduce the newest and most gentle Proactiv routine to the market, highlighting it's ingredient benefits and promote a free brush with purchase. In my role as Proactiv's Product Lead and Creative Consultant, I worked closely with the Supply Chain team to ensure timely and correct product delivery to the set, collaborated closely with the testimonialists, advised the stylists and PRZM agency staff, Los York Productions crew and Director, Seth Epstein. Additionally, I was a key participant in the post-editing process and launch.

This promotional model spot was shot at Milk Studios in downtown Los Angeles. It was created as part of a fun, product in-use series to promote Proactiv Plus on various platforms. In my role as Proactiv's Product Lead and Creative Consultant, I worked closely with the Supply Chain team to ensure timely and correct product delivery to the set, collaborated closely with the model and PRZM agency crew, Moonstruck Films team and Photographer/Director, Mary Fix.

The heritage focused, "My Proactiv Journey" commercial was shot on location in Scottsdale, Arizona. It was created to highlight the "journey" that one goes through with skin care, passing it down generationally. Proactiv was founded in 1995 and we wanted to evoke that nostalgia. In my role as Proactiv's Product Lead and Creative Consultant, I worked closely with the Supply Chain team to ensure timely and correct product delivery to the set, collaborated closely with the the models and actors, advised the stylists and PRZM agency staff, Los York Productions crew and Director, Seth Epstein. Additionally, I was a key participant in the post-editing process and launch.

The online spot "Pop the Question," starring board-certified dermatologist and Proactiv partner Dr. Rachel Nazarian, was shot at Milk Studios in downtown Los Angeles. It was created to answer questions that had been submitted by viewers on social media platforms, such as Instagram and Meta by a Scientific Advisory Board expert. In my role as Proactiv's Product Lead and Creative Consultant, I worked closely with the Supply Chain team to ensure timely and correct product delivery to the set, collaborated closely with the models, advised the doctor and PRZM agency crew, Moonstruck Films team and Photographer/Director, Mary Fix.

The commercial highlighting Proactiv's Skin Quiz was shot on location in Scottsdale, Arizona. It was created to promote the ease of Proactiv's Skin Care Quiz and encourage people to look into what type of skin they have, matching it to one of Proactiv's four routines. In my role as Proactiv's Product Lead and Creative Consultant, I worked closely with the Supply Chain team to ensure timely and correct product delivery to the set, collaborated closely with the models and actors, advised the stylists and PRZM agency staff, Los York Productions crew and Director, Seth Epstein. Additionally, I was a key participant in the post-editing process and launch.

This promotional model spot was shot at Milk Studios in downtown Los Angeles. It was created as part of a fun, product in-use series to promote Proactiv MD on various platforms. In my role as Proactiv's Product Lead and Creative Consultant, I worked closely with the Supply Chain team to ensure timely and correct product delivery to the set, collaborated closely with the model and PRZM agency crew, Moonstruck Films team and Photographer/Director, Mary Fix.

Proactiv Plus debuted in Japan in early 2023, showcasing a freshly revamped appearance. While I wasn't directly involved in the creation of this video, it highlights the new product design and artistic direction that I collaborated closely on with Team Japan.

The commercial introducing Proactiv Clean, starring board-certified dermatologist and Proactiv partner Dr. Rachel Nazarian, was shot at Milk Studios in downtown Los Angeles. It was created to introduce Proactiv Clean’s three-step routine and to differentiate it from other skin care routines on the market. In my role as Proactiv's Product Lead and Creative Consultant, I worked closely with the Supply Chain team to ensure timely and correct product delivery to the set, collaborated closely with the models, advised the doctor and PRZM agency crew, Moonstruck Films team and Photographer/Director, Mary Fix.