COMMUNITY
Creating Spaces for Community Growth
Disney Family – Monthly Web Graphics & Campaign Pages
I created themed monthly graphics across Disney Family sites including Disney Family Community, Parenting, Travel, Family Fun, and Wonder Time. Deliverables included dynamic landing pages for major campaigns like Going Green and Pampered Mom. Each design was tailored to enhance user experience and strengthen the emotional connection with Disney Family’s diverse online audience—while boosting visibility for editorial content and seasonal initiatives.
Client: Disney Interactive Media Group
Role: Senior Designer & Tech Liaison
Category: Web Digitals and Campaign Ads
Contractor: In-House Creative
Disney Family Parenting – UX/UI & Site Development
For Disney Family’s Parenting community, I designed a trio of parallel websites: PregnancyToday.com, BabiesToday.com, and ParentingToday.com along with my supervising lead. The project included full UX and UI strategy, moodboard and logo development, carousel features, and media integration. Each site was tailored to meet the unique needs of parents at every stage, resulting in accessible, visually rich platforms that delivered useful content in an intuitive, family-friendly format.
Client: Disney Interactive Media Group
Role: Senior Designer & Tech Liaison
Category: Web UI/UX, strategy and branding
Contractor: In-House Creative
Tamagotchi L.i.f.e. – Community Engagement Website
I designed an interactive website for Tamagotchi L.i.f.e. that celebrated fan engagement and built a sense of community. Features included sweepstakes integration, user-generated content, and a spotlight on community heroes making a positive impact. The site fostered connection between fans while reinforcing brand loyalty through thoughtful, interactive design that brought the Tamagotchi world to life online.
Client: Bandai, Japan
Role: Art Direction
Category: Web UI/UX, Community Engagement
Award: AVA Digital, MarCom Creative, W3, Communicator Award
Tamagotchi L.i.f.e. – Interactive Character Quiz
To deepen user engagement within the Tamagotchi L.i.f.e. community, I created a playful "character quiz" that helped fans discover their ideal Tamagotchi match. Guided by the brand’s charming characters, the experience was fully interactive and personalized—designed to entertain while showcasing the variety and personality of the Tamagotchi universe. The quiz strengthened the fan-brand connection through immersive storytelling and interaction.
Client: Bandai, Japan
Role: Art Direction
Category: Social Media Quiz
Award: Communicator Award for Facebook Quiz & Social Media
Metrolink – Customer Appreciation Day Campaign
For Metrolink’s Customer Appreciation Day, I developed a multi-platform campaign including social media graphics, station-distributed postcards, and branded sticky note giveaways. Designed to engage riders both online and in person, the materials boosted visibility and expressed gratitude to loyal commuters. The campaign reinforced Metrolink’s customer-first values while creating a fun and memorable experience across touchpoints.
Client: Metrolink
Role: Creative Marketing Consultant & Designer
Category: Social Media Promotions & Print Collateral
Consultant: On-Site Creative
“Community Matters” Campaign – Bilingual Outreach Materials
I designed a suite of bilingual materials—flyers, postcards, and bulletin inserts—for the Community Matters initiative, promoting civic engagement and local participation. With content in both English and Spanish, the campaign was designed to be accessible and inclusive, reflecting the diversity of the community. The materials encouraged broader involvement by pairing informative messaging with approachable, engaging visuals.
Client: Metrolink
Role: Creative Marketing Consultant & Designer
Category: Print Collateral
Consultant: On-Site Creative
