Visual Design for Disney Family’s Monthly Content & Key Campaigns
Designed monthly graphics for various Disney Family websites, including Disney Family Community, Disney Family Parenting, Disney Family Travel, Disney's Family Fun, and Disney's Wonder Time. The project included creating dynamic, themed visuals to support each site's content and engage its audience. Key deliverables featured tentpole landing pages for major campaigns such as the "Going Green" initiative and "Pampered Mom." These graphics were crafted to enhance user experience, drive campaign visibility, and foster a stronger connection with Disney Family's diverse online community.
Client: Disney Interactive Media Group
Role: Senior Designer & Tech Liaison
Category: Web Digitals and Campaign Ads
In-House Creative
UX/UI Strategy and Design for Disney Family Parenting Sites
Developed parallel websites for Disney Family’s Parenting community, consisting of PregnancyToday.com, BabiesToday.com, and ParentingToday.com. The project involved a comprehensive approach, including UX and UI strategy, moodboard creation, logo design, and carousel features to enhance user interaction. Media implementation was seamlessly integrated to ensure a cohesive, visually engaging experience across all three sites. The aim was to deliver intuitive, accessible platforms that provided valuable resources for parents at different stages of their journey in an easy-to-navigate and visually appealing design.
Client: Disney Interactive Media Group
Role: Senior Designer & Tech Liaison
Category: Web UI/UX, strategy and branding
In-House Creative
Engaging Fans: Community-Focused Website for Tamagotchi L.i.f.e.
Designed a community-focused website for Tamagotchi L.i.f.e. by Bandai, aimed at engaging fans and building a strong online community. The site featured interactive elements, including opportunities to enter sweepstakes and recognition of community heroes. With a focus on fostering connections between users, the website highlighted user-generated content and celebrated fans who made a positive impact, creating an engaging and interactive experience for the Tamagotchi community.
Client: Bandai, Japan
Role: Art Direction
Category: Web UI/UX, Community Engagement
Agency: Creative Productions
Discover Your Tamagotchi Match: Interactive Character Quiz
Designed an interactive "character quiz" for the Tamagotchi L.i.f.e. community, offering fans a fun and engaging way to discover their perfect Tamagotchi match. The quiz featured unique Tamagotchi characters that guided users through the questions, creating an immersive and personalized experience. The interactive format not only entertained users but also strengthened their connection to the Tamagotchi brand by highlighting the diverse personalities of the characters and encouraging deeper engagement with the community.
Client: Bandai, Japan
Role: Art Direction
Category: Social Media Quiz
Agency: Creative Productions
Multiplatform Promotion for Metrolink’s Customer Appreciation Day
Created a variety of digital, social, and print assets to promote Customer Appreciation Day for Metrolink. The project included designing engaging social media posts to boost online awareness, postcards distributed at train stations to reach commuters, and customized sticky post-it notes as a fun, branded giveaway. The goal was to foster customer loyalty, increase brand visibility, and create a memorable experience for Metrolink riders across multiple platforms and touchpoints.
Client: Metrolink
Role: Creative Marketing Consultant & Designer
Category: Social Media Promotions & Print Collateral
On-Site Creative Consultant
Fostering Community Engagement: 'Community Matters' Collateral
Created informative collateral, including postcards, flyers, and bulletin announcements, for the "Community Matters" campaign, aimed at promoting community involvement and raising awareness. The materials were designed to effectively reach both English and Spanish-speaking communities, ensuring accessibility and inclusivity. The goal was to engage a diverse audience, encouraging participation in local initiatives and fostering a sense of community connection through bilingual content and clear, visually appealing designs.
Client: Metrolink
Role: Creative Marketing Consultant & Designer
Category: Print Collateral
On-Site Creative Consultant
