TRANSPORTATION

I designed the brand identity and logo for Arrow, the new passenger rail service connecting Redlands, San Bernardino, and Riverside. The logo was crafted to symbolize the natural beauty of the San Bernardino Hills while reflecting the speed and sleekness of modern rail travel. In tandem with the branding, I developed a user-friendly microsite to communicate key milestones, project updates, and future developments. The goal was to create a strong, recognizable visual identity while providing a clear digital platform to keep the community informed and engaged.

I was responsible for the design and user experience of the Redlands Passenger Rail Project website. This involved creating detailed wireframes to define user flow, content hierarchy, and site functionality. The final website offered a clean, accessible interface that presented essential updates, maps, and educational content, helping residents and stakeholders understand the scope, progress, and benefits of the new rail line.

This campaign promoted discounted Lyft rides from select Metrolink stations to Ontario International Airport, branding the program as “Travel From Train to Plane.” I created a multi-channel marketing strategy, including posters, digital ads, social media content, and bus shelter advertisements to drive awareness. The creative focused on cost savings, convenience, and seamless mobility, encouraging commuters to incorporate rideshare into their travel plans while reinforcing Metrolink’s role in regional airport access.

To increase awareness of free shuttle transfers for Metrolink riders to Hollywood Burbank Airport, I led the design and rollout of a comprehensive marketing campaign. Deliverables included digital ads, posters, banners, and social media graphics, all focused on communicating the ease of using Metrolink in combination with the airport shuttle. The campaign emphasized seamless intermodal connections, targeting frequent travelers and encouraging train-to-plane commuting.

For the SB Loop Vanpool program, I developed the visual identity and marketing strategy for the “A Better Commute Starts Here” initiative, promoting ride-sharing as an affordable, stress-free alternative to solo driving. I designed a variety of digital and print materials, including a program website, digital ads, brochures, flyers, billboards, and bus shelter signage. The campaign focused on the economic and lifestyle benefits of vanpooling, aiming to boost awareness, inform potential participants, and support regional efforts to reduce traffic congestion and emissions.