As Senior Designer of Brand Marketing at Alchemee, LLC, I oversaw the development of the brand guide alongside the Creative Director for Restorative Elements, working in close collaboration with creative agency School House NYC. I provided ongoing art direction, reviewing visual concepts and messaging to ensure the final identity aligned with the brand’s vision of clean, natural, and modern skincare. My role ensured that the final brand system supported both digital and print applications, reflecting our values of sustainability and purity across every touchpoint.

Working closely with the Brand Director, I led the conceptualization and design of packaging and digital mockups for the full Restorative Elements product line. The packaging focused on a minimalist, eco-conscious aesthetic, using calming pastels and neutral tones to reflect the natural ingredients and soothing benefits of the skincare formulations.

I developed both premium and standard packaging options for products including the Invisible Vitamin C Serum, Dark Mark Corrector, Brightening Gel Cleanser, AHA Resurfacing Pads, and Even Defense SPF 30 Sunscreen. I worked closely with my fellow senior designer, render artist and art director to ensure consistent, high-quality visuals for use in both print and digital channels.

As Senior Digital Designer, I played a key role in the design and launch of the Restorative Elements e-commerce website. The site was built to reflect the brand’s eco-luxury identity with a clean, intuitive UI/UX and modern, airy design language. I worked closely with the creative team and brand manager to ensure the site communicated product benefits clearly, featured customer testimonials, and facilitated a seamless purchase journey.

My contributions included supervising the creation of all digital assets and optimizing the site for both desktop and mobile, delivering an elegant and accessible experience for our target audience.

I led the design and execution of various integrated digital campaigns across email and social platforms, supporting the brand’s launch and continued growth. This included customer acquisition flows, subscription nurture emails, order confirmations, and cross-brand promotions with Proactiv.

On social, I created engaging, brand-aligned content for Instagram, Meta, and TikTok, showcasing skincare routines, product benefits, and ingredient highlights. All assets were crafted to reflect Restorative Elements’ sustainable positioning, ensuring visual and messaging consistency across channels to boost brand engagement and drive conversions.

I contributed to the launch of Restorative Elements’ Amazon.com storefront, creating high-impact imagery, gallery sets, and product content optimized for search and conversion. I collaborated closely with the lead designer and marketing team to maintain brand consistency and elevate the digital shopping experience. My efforts helped position the brand competitively within the Amazon skincare category, supporting both discoverability and sales.