AUTOMOTIVE

We developed a clear, engaging instructional video and storyboard for Toyota’s Wholesale Parts website, Where the Pros Go. The content guided users through the platform’s features and emphasized the reliability of Genuine Toyota Parts. With an approachable tone and intuitive structure, the video made navigating the site seamless for professional users. The project earned a Telly Award in the Promo, How-To, and Instructional categories, recognizing its clarity, creativity, and impact.

To amplify Toyota Truck Nation’s presence, we crafted a tailored digital campaign targeting truck enthusiasts, fleet managers, and loyal Toyota truck owners. The work included email campaigns, banner ads, and a customizable microsite featuring exclusive offers and promotions. Every element was designed to engage this passionate community and drive traffic through personalized content that celebrated Toyota’s rugged reliability and loyal customer base.

This mobile-first redesign project focused on optimizing the Toyota Wholesale Parts site for professional users on the go. From initial UX strategy to interactive prototyping, the goal was to streamline the parts ordering process for mobile devices. The result was a clean, efficient interface that supported fast, intuitive navigation—making it easier for industry professionals to access and order genuine Toyota parts anytime, anywhere.

We led the UI design for ToyotaOwnersOnline.com and the MyToyota mini site—central platforms for vehicle owners to manage their Toyota experience. Monthly updates ensured content stayed fresh and relevant, while the overall interface design prioritized clarity, personalization, and accessibility. The project earned several top-tier awards, including the Summit MEA, Media Achievement, and MarCom Creative Awards, for its forward-thinking design and user-focused approach.

To support customer retention and brand loyalty, we designed a series of email templates and campaigns for Toyota owners. One standout—the MyToyota Birthday Email—was recognized with a Creative MarCom Gold Award for its personalized approach. These emails delivered timely promotions, updates, and relevant content, building stronger connections with customers while reinforcing a positive ownership experience.