Promoting Disney's PJ Pals: A Digital Marketing Campaign for DisneyShopping.com
The project involved designing web graphics, banner ads, and accompanying emails to promote Disney's PJ Pals collection for DisneyShopping.com subscribers. The goal was to create visually engaging, family-friendly content that would drive traffic and sales, with optimized assets for web banners and mobile-friendly email templates. The campaign aimed to boost product visibility, enhance the shopping experience, and encourage subscribers to explore and purchase the PJ Pals collection.
Client: Disney Consumer Products
Role: Interactive Designer
Category: Digital Ads, Web UI, Emails
Driving Holiday Sales with Digitals at DisneyShopping.com
The project involved designing a series of static and animated ad banners to promote daily deals and holiday shopping at DisneyShopping.com. The goal was to create eye-catching, engaging banners that would capture the attention of shoppers and drive traffic to the site. These ads featured seasonal promotions, exclusive discounts, and holiday-themed visuals, optimized for both desktop and mobile devices to maximize reach and conversions.
Client: Disney Consumer Products
Role: Interactive Designer
Category: Digital Ads, Web UI, Emails
Holiday Ad Banners for Disney's Snow Globes and Collectible Pins
The project involved designing static and animated ad banners to promote Disney's Snow Globe collection and Collectible Pins during the holiday season. The goal was to create visually captivating banners that highlighted these exclusive holiday items, with festive designs and dynamic animations to engage shoppers. These ads were optimized for both desktop and mobile platforms, aimed at driving traffic and encouraging holiday purchases of the Snow Globes and Collectible Pins.
Client: Disney Consumer Products
Role: Interactive Designer
Category: Digital Ads, Web UI, Emails
Walt Disney Collector's Society: Email and Landing Page Promotions
The project involved designing a series of emails and landing pages to promote various "Walt Disney Collector's Society" DVDs, including "Walt Disney's Legacy Collection" with the goal of encouraging retail purchases and membership subscriptions. Featured promotions include landing pages offering 25% off The Little Mermaid DVD package and discounted True Life Adventures DVDs with exclusive membership offers for The Lion King set. Each promotion was supported by a dedicated landing page, providing detailed information and seamless purchasing options, while the emails were designed to drive traffic to these pages. The overall objective was to boost sales and attract new members to the Walt Disney Collector's Society.
Client: Disney Consumer Products
Role: Interactive Designer
Category: Digital Ads, Web UI, Emails
Email Campaign for Disney Movie Rewards: Anniversary Classics
We were contracted to design a series of emails promoting the new Blu-ray DVD releases of several Disney Anniversary Classics, such as "The Sword in The Stone," encouraging customers to earn Disney Movie Rewards points and bonus points by purchasing and watching the DVDs. The emails featured sweepstakes entries, digital copy promotions, and reward highlights. The goal was to drive movie rewards sign-ups and boost sales by incentivizing purchases with exclusive bonus points and rewards.
Disney Movie Insiders/Rewards
Role: Art Director
Category: Email Marketing Campaigns
Showcasing Phineas & Ferb: Email Campaign for Disney Merch
The project involved creating an email series to showcase Disney's Phineas and Ferb, along with other promotional materials featuring Disney merchandise. The emails highlighted key products, exclusive offers, and new merchandise related to the show, aiming to engage fans and drive sales. The campaign was designed to promote Phineas and Ferb content alongside other popular Disney items, creating a cohesive and engaging shopping experience for subscribers.
Client: Disney Movie Insiders/Rewards
Role: Art Director
Category: Email Marketing Campaigns
