DISNEY RETAIL
Bringing Magic to the Marketplace
DisneyShopping.com – PJ Pals Campaign
I designed web graphics, banner ads, and mobile-optimized email templates to promote the Disney PJ Pals collection to DisneyShopping.com subscribers. The visuals were crafted to be family-friendly and engaging, driving traffic and encouraging product exploration. The campaign aimed to boost visibility and enhance the overall shopping experience with cohesive, eye-catching assets.
Client: Disney Consumer Products
Role: Interactive Designer
Category: Digital Ads, Web UI, Emails
DisneyShopping.com – Daily Deals & Holiday Shopping Banners
This project involved creating both static and animated ad banners promoting daily deals and holiday shopping events. Featuring seasonal visuals and exclusive discounts, the banners were optimized for desktop and mobile to maximize shopper engagement and drive traffic during peak retail periods.
Client: Disney Consumer Products
Role: Interactive Designer
Category: Digital Ads, Web UI, Emails
DisneyShopping.com – Snow Globe & Collectible Pins Holiday Ads
I developed festive static and animated banners highlighting Disney’s Snow Globe collection and Collectible Pins for the holiday season. The designs combined captivating visuals with dynamic animations to draw attention and encourage holiday purchases, optimized across all digital platforms.
Client: Disney Consumer Products
Role: Interactive Designer
Category: Digital Ads, Web UI, Emails
Walt Disney Collector's Society – DVD Promotions & Landing Pages
I crafted a series of promotional emails and dedicated landing pages to support sales of the Walt Disney Collector's Society DVDs, including Walt Disney’s Legacy Collection. Offers included 25% off The Little Mermaid DVD set and exclusive membership discounts on True Life Adventures and The Lion King collections. The campaign was designed to increase retail purchases and membership sign-ups through seamless user journeys and targeted messaging.
Client: Disney Consumer Products
Role: Interactive Designer
Category: Digital Ads, Web UI, Emails
Disney Anniversary Classics Blu-ray Email Campaign
Tasked with promoting new Blu-ray releases of Disney Anniversary Classics like The Sword in The Stone, I designed emails that encouraged customers to earn Disney Movie Rewards points through purchases and viewing. The campaign included sweepstakes entries and digital promotions to drive rewards sign-ups and boost sales via incentivized engagement.
Disney Movie Insiders/Rewards
Role: Art Director
Category: Email Marketing Campaigns
Disney Phineas and Ferb Merchandise Email Series
I developed an email series showcasing Phineas and Ferb merchandise alongside other Disney products. Highlighting exclusive offers and key items, the campaign engaged fans and promoted cross-merchandising to drive subscriber sales and strengthen brand affinity.
Client: Disney Movie Insiders/Rewards
Role: Art Director
Category: Email Marketing Campaigns
