A LITTLE ABOUT ME:

I didn’t start out designing brand systems. I started with fascination for what technology could make possible.

In college, I believed I’d end up creating special effects for films. Digital space felt new, limitless, and alive. That curiosity took me to Hollywood, where I landed an early role at Paramount Studios working in digital entertainment, supporting show launches, film properties, and platforms like Entertainment Tonight and Star Trek.

It was a formative education. From entertainment journalism, I learned the urgency of storytelling and the discipline of delivering work on time, every time. From television and film properties, I learned how tone, visual language, and audience expectation shape meaning. And from Star Trek, I learned something that has stayed with me ever since... the power of fandom, and the responsibility that comes with stewarding a brand people deeply care about. When someone trusts you with their story, you’re holding its soul. That trust must be honored.

That sense of responsibility shaped my next steps. I felt compelled to give back using the skills I was developing. I co-founded a nonprofit after-school music program called, "Love the Kids" serving high-risk youth, where we guided students through every stage of creating an album: from songwriting and production to design, performance, packaging, and promotion. My role centered on mentorship, creative direction, and helping young people see their own potential. It was my first experience designing not just for audiences, but for empowerment.

From there, my career moved through global entertainment brands, creative agencies, and in-house teams. I worked across digital, brand, and interactive experiences, learning how to adapt creative expression while respecting the integrity of each property and audience. Along the way, I discovered how deeply collaboration, clarity, and care affect not just outcomes, but teams themselves. The experience of building something meaningful together matters.

Eventually, alongside my agency work, I founded my own fine-art photography studio. Long before AI tools existed, I built fantasy composites by hand, directing shoots, retouching, and crafting images that helped people see themselves in a new light. Clients often cried when they saw their portraits. They weren’t used to being seen with generosity. That experience quietly shifted my perspective. I realized that design could be restorative. That was one of my earliest steps toward working in wellness.

That understanding fully came into focus later in my career, when I moved into skincare and self-care branding. Designing for wellness required a deeper level of listening... understanding not just platforms and trends, but how people feel in their own skin. It meant building ecosystems, not campaigns. Systems rooted in trust.

Today, that philosophy guides everything I do.

I’m a hands-on design leader who believes empathy and rigor belong side by side. I value collaboration, mentorship, and thoughtful execution. I care deeply about process because process shapes outcomes. And I’m drawn to work that helps people feel supported and understood.

In 2024, I relocated from Los Angeles to the Bay Area, where I now live in downtown Oakland. The move has deepened my appreciation for community, art, and the quiet magic of places built with heart. Much of my workday is shared with Puma, my tuxedo cat — observant, expressive, and gracefully dramatic — a small but grounding presence that reminds me to slow down and notice the details. It’s also reinforced what I’m looking for professionally, not just interesting projects, but a team where trust, care, and shared purpose create space for meaningful work.

I know that environment exists. I’m ready to build it together.