SPORTS

I designed a cohesive set of promotional materials for the Congressional Cup, one of the premier sailing events in the U.S. My deliverables included posters, event lanyards, email invitations, and informational flyers featuring skipper profiles. The campaign’s goal was to boost event awareness, encourage attendance, and enhance the on-site experience with branded materials. I ensured all assets aligned with the Congressional Cup’s visual identity, creating a unified brand presence across print and digital platforms.

I designed a series of emails and landing pages to promote USC’s athletic programs and sporting events. These assets were aimed at increasing event attendance, deepening fan engagement, and driving ticket sales. The emails delivered timely updates and exclusive content, while the landing pages provided a streamlined, mobile-friendly experience for accessing event information. Each piece was designed to reflect USC’s brand spirit while supporting the university’s fan outreach goals.

I created a new visual identity for Chelsea Soccer Club of Orange County, including mood boards, color guides, and updated flyer designs for their youth clinics. The refresh was designed to reflect the club’s dynamic energy and establish a cohesive, modern look across all promotional materials. My design approach focused on brand consistency, community appeal, and clear communication to help elevate Chelsea’s presence within the local soccer scene.

Building on the refreshed brand identity, I designed a series of promotional flyers for Chelsea Soccer Club’s Spring Camps and Clinics. These flyers were crafted to clearly present key event details—such as dates, locations, and registration info—while maintaining visual consistency and appeal. The goal was to support program awareness and drive increased participation among local youth and families.

I designed and developed the official website for Rocket Fish Swim Team, part of the Long Beach Swim Program at Belmont Plaza Pool. The responsive site provided swimmers and families with access to practice schedules, registration info, event updates, and team news, all through an intuitive and mobile-friendly interface. The project focused on enhancing communication, simplifying navigation, and improving the overall digital experience for current and prospective team members.