AUTOMOTIVE

We designed the UX and UI for the Lexus Complete Maintenance Care App, focusing on a streamlined, personalized experience for owners. Key features included an intuitive service scheduling system, tailored maintenance reminders, and a dynamic service history tracker. The app also integrated a store locator with user preference settings, plus exclusive service offers. Every element was crafted to simplify vehicle care and elevate the overall ownership experience for Lexus customers.

To support the launch of Lexus Wholesale Parts + OPS, we designed a targeted email series aimed at collision shop owners and wholesale partners. Each message spotlighted program benefits—from enrollment perks to the Lexus Genuine Parts Advantage—while encouraging increased use and promotion of genuine parts. The campaign helped build awareness, drive participation, and support sales growth within the wholesale channel.

For Lexus White Plains and Lexus Larchmont, we created a suite of digital ads and social media graphics to promote vehicle models, monthly sales, and seasonal events. The visual approach focused on clean, compelling design that remained true to the Lexus brand, while drawing attention to key promotions. The campaign boosted visibility for both dealerships and drove engagement across multiple digital platforms.

We developed horizontal and vertical logo designs for the Lexus Wholesale Parts powered by Trax program, delivering versatile formats suitable for both digital and print use. The visual identity was crafted to maintain brand alignment with Lexus while ensuring clarity, impact, and adaptability across various marketing materials. The result was a cohesive branding element that supported program visibility and consistency across all channels.