MY WORK
Every project reflects years of creative thinking, collaboration, and a deep love for design. From global campaigns to fresh takes on product identity, my work is about making ideas clear, memorable, and effective. Whether it lives online, in print, or out in the world, each piece is crafted with purpose and always built to connect.
FEATURED BRAND: PROACTIV
Reimagining a Legacy Skincare Brand
As a Senior Digital Designer for Proactiv, I helped reimagine the brand from the ground up—shaping everything from visual identity to customer experience. My work included brand refresh strategy, art direction for high-impact photoshoots, and the development of digital and retail assets that supported over $125M in global sales. Through thoughtful design and storytelling, I helped bring new relevance to a legacy skincare brand.
FEATURED CAMPAIGN: MURAD
Clicks, Confidence & Collagen
As Design Director at an integrated marketing agency, I led the visual creative for Murad’s Resurgence® anti-aging line's email campaign, developing digital assets that reinforced the brand’s science-backed credibility. Through strategic A/B testing, personalized content, and multi-channel campaigns, we drove retention and engagement among health-conscious women 45–65. The work blended wellness messaging, expert endorsements, and promotional offers to boost brand trust and cross-channel sales.
FEATURED INDUSTRY: AUTOMOTIVE
Driven by Design
In the automotive space, I’ve led creative for integrated campaigns and digital experiences that elevated brand visibility and customer engagement. From producing key art and animated ad assets to managing bilingual content and UX design, my work for brands like Toyota, Hyundai, and even various car dealerships accross the nation has blended precision with storytelling delivering visuals that drive impact across web, digital, and print platforms.
FEATURED PROJECT: THE SIMPSONS MOVIE
Designing for The Simpsons Universe
At 65media, I contributed to the international launch of The Simpsons Movie website, creating localized interactive experiences that brought the iconic world of Springfield to life in various languages. My work included vector character illustrations, avatar customization assets, and multilingual site designs, helping the project earn a Webby Award for Best Movie & Film Website. It was a playful, high-impact blend of creativity, precision, and global reach.
